all images: Wikimedia commons

trust: reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence -

Since people first began exchanging items of value with each other, they have looked for signs to confirm their trust in what they were exchanging:

  • whether as payment for goods or services
  • to prove I’m who I say I am
  • to assure me that this product is genuine

All of these needs have relied on a set of technologies whose value depends on being trusted. You might also know them as authentication technologies.

Traditionally, these technologies have been utilized in physical items, like:

  • currency, checks, credit cards
  • passports & ID documents
  • holograms & other brand authentication labeling
  • serialization

And a multi-billion dollar global industry has developed over hundreds of years to supply these products.

But our reliance in, and the market for these traditional "technologies of trust " is being challenged by multiple factors, including:

  • globalization of the economy and rising fraud & counterfeiting
  • smartphone’s and the convergence of functions, such as payments, ID and retail to them